For Immediate Release
Contact: Todd Fitts
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The Pure Wraps coconut wraps are prepared to replace bread and tortillas
Wraps like a tortilla and great for Paleo, Gluten Free and Low Carb enthusiasts
Atlanta, GA (September 12, 2014) - Improveat created The Pure Wraps coconut wraps in 2007. Young coconut meat, young coconut water and Himalayan salt are dehydrated into the perfect flat wrap. While The Pure Wraps wrap like a tortilla, that’s where the similarities end. The coconut wraps are raw, alkaline and gluten free. Additionally, they do not include any of the top eight food allergens including: corn, dairy, egg, soy, gluten, peanuts, and tree nuts.
The Pure Wraps have superior strength, texture and taste due to the key ingredient of Himalayan salt. Himalayan salt includes 84 trace elements and minerals considered essential to the body. This is an ancient and natural way to preserve real food.
The Pure Wraps come in two versions: original and curry. The original has a mild coconut taste and is so versatile in flavor that it can be used for savory meals, snacks or desserts. The curry version is mild and is great for consumers looking for a savory meal with some international flair.
Non-GMO Project Verified for people and the planet
The Pure Wraps coconut wraps are Non-GMO Project Verified. GMOs are genetically modified organisms, and Improveat wants to send the message to retailers and most importantly customers that obtaining verification for GMO avoidance is a commitment to the highest level of quality for The Pure Wraps.
“Transparency is at the heart of what we do,” said owner and CEO of Improveat, Todd Fitts. “As consumers become more aware about what is in their food and packaging, the Non-GMO Project Verification signals our company’s dedication to providing safe ingredients when crafting The Pure Wraps coconut wraps.”
Packaging that takes it to the Nth degree
Our packaging is an exception to the rule of normal packaging. As The Pure Wraps is a raw food, it was critical to guard against mold by implementing a high moisture barrier. A high barrier to oxygen was also necessary to extend shelf life. Furthermore, the packaging needed to match Improveat’s brand identity and high standards for The Pure Wraps. NatureFlex™ by Innovia Films proved to be the perfect solution. This flexible packaging material is derived from sustainable wood pulp, offers excellent barriers to oxygen and moisture and is certified compostable.
Improveat’s mission is to offer life-enhancing food that adds to health, therefore they do not want their packaging to leach harmful chemicals into the food nor harm the environment. “Natureflex™ is an investment into our customers along with our environment and a great way to keep Improveat away from the liabilities associated with using traditional fossil-based plastics.” said Todd Fitts, CEO and owner of Improveat.
High value and high standards
The Pure Wraps have a high standard for ingredients and packaging and are less expensive than other coconut wraps on the market. More value and convenience for customers means more value for retailers.
Improveat is a provider of pure, unadulterated food that acts on the belief What You Eat Matters! We have merged the wisdom, science and pleasure of real food with continuous positive intent. The Pure Wraps are the signature offering of Improveat. The Pure Wraps come in two versions: original and curry. To get more information about The Pure Wraps visit www.thepurewraps.com. You can follow The Pure Wraps on Twitter @ThePureWraps or on Facebook https://www.facebook.com/coconutwraps.