For Immediate Release
Contact: Todd A. Fitts
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The Pure Wraps Coconut Wraps are Non-GMO Project Verified
The Pure Wraps provides peace of mind for customers with Non-GMO Project Verification
and matches that commitment with its packaging
Atlanta, GA (Sept. 4, 2014) - Improveat is the creator of The Pure Wraps coconut wraps, which proudly announces their Non-GMO Project Verified status. GMOs are genetically modified organisms, and Improveat wants to send the message to retailers and most importantly customers that obtaining verification for GMO avoidance is a commitment to the highest level of quality for The Pure Wraps.
“Transparency is at the heart of what we do,” said Owner and President of Improveat, Todd Fitts. “As consumers become more aware about what is in their food and packaging, the Non-GMO Project Verification signals our company’s dedication to providing safe ingredients when crafting The Pure Wraps coconut wraps.”
The Non-GMO Project offers North America’s only independent verification for products made according to rigorous best practices for GMO avoidance.
The Pure Wraps come in two versions: Original and Curry. The Original version has two simple ingredients of Coconut and the key ingredient of Himalayan salt, which gives The Pure Wraps its great taste, strength, shelf-life and texture. The Curry version includes the above plus Certified Organic Curry powder for savory wraps. Both versions provide consumers an enjoyable and safe pleasant taste that does not over-power the food inside the wrap.
Taking it to the Nth degree
Not only are The Pure Wraps coconut wraps crafted with non-GMO ingredients, The Pure Wraps coconut wraps are packaged in non-GMO compostable cellulose packaging, which has a great moisture and oxygen barrier compared to plastic. The cellulose contains no bisphenol (BPA, BPS and other derivatives) and no phthalates. Additionally, non-GMO parchment paper separates the middle of the (4) wraps per package and is compostable, unbleached, chromium free and chlorine free. A great oxygen and moisture barrier is very important for the safety of packaging raw food, such as The Pure Wraps coconut wraps, along with extending shelf life.
“Our goal is to provide a complete non-GMO experience,” stated Todd Fitts. “It’s not just enough to make sure the food is safe. If the packaging is leeching toxins such as bisphenol, phthalates, bleach or chlorine into the food, then all the good work gone into the crafting of The Pure Wraps coconut wraps goes to waste. We have conducted research from the beginning to make sure our packaging is just as safe and high quality as the food inside.”
The Pure Wraps coconut wraps are available at local and online retailers across the United States, Canada and internationally. Additionally, The Pure Wraps may be purchased directly online at purewraps.com.
Improveat is a provider of pure, unadulterated food that acts on the belief What You Eat Matters! We have merged the wisdom, science and pleasure of real food with continuous positive intent. The Pure Wraps are the signature offering of Improveat. The Pure Wraps come in two versions: Original and Curry. To get more information about The Pure Wraps visit www.thepurewraps.com. You can follow The Pure Wraps on Twitter @ThePureWraps or on Facebook https://www.facebook.com/coconutwraps.